Juicero
A heavily funded connected juicer became a symbol of Silicon Valley excess when reporters squeezed its proprietary packs by hand.
Quick facts
- Existence state
- Officially Gone
- Peak stage
- general availability
- Research confidence
- high
- Last verified
What it was
A Wi-Fi-connected countertop press that produced juice from subscription ingredient packs.
A Wi-Fi-connected countertop press that produced juice from subscription ingredient packs. Juicero combined custom hardware, QR-coded perishable packs and a supply chain intended to guarantee freshness and food safety.
Existence timeline
Customers begin buying the connected press and ingredient packs.
The company lowers the hardware price while attempting broader adoption.
Testing shows that packs can produce juice without the expensive machine.
Juicero responds to criticism with a return programme and defence of the system.
Sales, packs and support end after roughly sixteen months.
Why it ended
High price, limited value and public demonstration that packs could be hand-squeezed destroyed the proposition. The company suspended sales and shut down in September 2017.
Last confirmed trace
Nonfunctional presses, teardown reports, advertisements and press coverage preserve the system; fresh packs and network service are unavailable.
What it left behind
Juicero became enduring shorthand for overengineered venture-backed hardware whose technical sophistication did not solve a meaningful user problem.
How we classified it
The archive unit reached normal public release or operation and is no longer obtainable in its original public form.
Verified normal public availability maps to 100 under Arrival Score V1.
Sources & verification
Last reviewed 2026-08-01. Sources are linked so readers can inspect the evidence directly.