Google Schemer
Google built a social bucket list for finding things to do nearby, but the service lasted barely two years before every scheme and user plan was scheduled for deletion.
Quick facts
- Existence state
- Officially Gone
- Peak stage
- general availability
- Research confidence
- high
- Last verified
What it was
A formally released Google social service for proposing, discovering and completing real-world activities called schemes.
Users followed interests, adopted activity ideas and shared completion stories with friends and local communities.
Existence timeline
Google opens Schemer to a limited first audience.
Activity discovery reaches more users and cities.
People adopt and complete schemes through apps.
The service receives limited visible investment.
Google provides an export window.
Plans, profiles and hosted activity data disappear.
Why it ended
Google announced the closure in January 2014 and deleted the service's data after 7 February.
Last confirmed trace
Archived pages, screenshots, exported user records and contemporary reporting preserve the product's colourful card interface.
What it left behind
Schemer anticipated recommendation products built around actions rather than posts, but never secured an enduring place in Google's social portfolio.
How we classified it
The archive unit reached normal public release or operation and is no longer obtainable in its original public form.
Verified normal public availability maps to 100 under Arrival Score V1.
Sources & verification
Last reviewed 2026-08-01. Sources are linked so readers can inspect the evidence directly.