Amazon Fire Phone
Amazon built a phone around 3D head tracking and instant shopping recognition, priced it like a flagship, then wrote off unsold inventory.
Quick facts
- Existence state
- Officially Gone
- Peak stage
- general availability
- Research confidence
- high
- Last verified
What it was
Amazon's first and only smartphone, running Fire OS and integrated closely with its retail and media services.
Amazon's first and only smartphone, running Fire OS and integrated closely with its retail and media services. The phone used four front cameras for Dynamic Perspective and a Firefly button to identify products and media. Exclusive US distribution and a limited app ecosystem constrained its appeal.
Existence timeline
Amazon announces a flagship-priced phone with custom interaction features.
AT&T customers gain normal public access to the device.
Amazon records a major charge associated with unsold phones.
The phone is heavily reduced as Amazon clears remaining units.
Amazon lists the phone as unavailable and produces no successor.
Why it ended
Poor sales triggered drastic price cuts and a large inventory write-down. Amazon stopped selling the device in 2015 and did not release a successor.
Last confirmed trace
Retail handsets, software images, teardowns and reviews preserve the product, though its services and app compatibility have degraded.
What it left behind
Fire Phone's failure pushed Amazon away from smartphones while parts of its voice and recognition strategy reappeared in Alexa devices.
How we classified it
The archive unit reached normal public release or operation and is no longer obtainable in its original public form.
Verified normal public availability maps to 100 under Arrival Score V1.
Sources & verification
Last reviewed 2026-08-01. Sources are linked so readers can inspect the evidence directly.